New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has launched its nationwide initiative, “Ask for Genuine, Ask for Hyundai Mobis,” with the aim of enhancing awareness among customers about the importance of choosing genuine automotive parts.
After the successful rollout of the campaign in 2024 and 2025, the initiative has demonstrated its effectiveness in engaging customers and a broad range of stakeholders. It successfully created strong awareness regarding the significance of opting for genuine parts. Taking this initiative further in 2026, the latest phase is designed to be more immersive and impactful, with greater emphasis on digital engagement, service touchpoints, and the wider automotive ecosystem. The campaign seeks to deepen customer understanding and reinforce the preference for Hyundai Genuine Parts, enabling informed decisions during every vehicle service and repair interaction.
Customer safety and trust remain among the company’s top priorities. Well-informed customers are more capable of making the right decisions and avoiding the risks associated with counterfeit automotive components.
Educated customers play a vital role in ensuring safer journeys and maintaining long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered according to the standards and specifications of Hyundai Motor Group and are designed to meet original manufacturing benchmarks. These parts provide Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through increased awareness, the company aims to strengthen customer confidence in choosing Hyundai Genuine Parts whenever replacements or repairs are required.
Sharing his views on the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) stated that the initiative reflects the company’s ongoing commitment to customer safety, while trust continues to be a key pillar of Mobis India’s vision. He further emphasized that the campaign aims to educate Hyundai vehicle owners about the dangers associated with counterfeit parts while highlighting the long-term value of selecting Hyundai Genuine Parts.
He further added that Mobis ensures all genuine parts are subjected to thorough quality testing to deliver durability, safety, and perfect compatibility with Hyundai vehicles. He encouraged customers to remain vigilant and consistently verify the authenticity of vehicle parts to ensure reliable performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., headquartered in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the objective of becoming a leader in the era of smart mobility. Built around three major modular automotive components—chassis, cockpit, and front-end systems—Mobis India works to make driving safer and more convenient while providing service parts solutions that effectively meet customer needs.
Mobis India supplies after-sales parts and accessories through its extensive network of Hyundai Authorized Dealers and authorized distributors across PAN India.
The company’s strength in the after-sales parts business is rooted in the strong integration of its forward and backward supply chain solutions, vendor network, pan-India dealer and distributor ecosystem, and end customers. Backed by global expertise, Mobis India has transformed its dealer and distributor network into a highly efficient and sustainable system with the goal of delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.
